Mailchimp – Triggers

Estimated reading time: 25 min

What will start your automation…

A connection to your Mailchimp account is needed so we can sync it with our platform.
Refer to Mailchimp – connection.

Keep in mind that, we have combined Mailchimp Triggers with Mailchimp Transactional Triggers (formerly Mandrill).
You can distinguish between different Trigger types by their color. Triggers associated with Mailchimp Transactional will have a yellow Mailchimp logo. To use these Mailchimp Transactional Triggers, you must first establish a connection to your Mailchimp Transactional Email. See how to create a connection here.

Run Once Tab: This tab allows you to schedule a Flow to execute a single time at a specific date and time. This is ideal for one-time operations such as data syncs, cleanups, or initial configuration steps. After execution, the schedule will be automatically cleared unless rescheduled manually.

Run Tab: This tab is used to set up repeating schedules:

  • Repeat feature: This dropdown determines how long the automation will continue repeating based on the selected frequency (Minutely or Hourly). You can choose from:
    • Repeat Forever
      • The automation will continue to run indefinitely at the defined interval (e.g. every 15 minutes).
      • No end condition is specified.
    • Repeat for (x) Times
      • You set a specific number of repetitions.
      • Requires the field Number (x) of Repeat Times to be filled (e.g. 10 times).
    • Repeat Between Start & End Dates
      • The automation will run only within a defined date range.
      • Additional fields will appear to select start and end dates.
      • Useful for limited-time schedules like campaigns or batch jobs.
  • Daily at Multiple Times: Sets the Flow to run several times per day based on a minutely or hourly interval.
  • Daily: This allows a Flow to run x times per day at a specific time.
  • Weekly: This allows you to run a Flow weekly by selecting the days and time.
  • Monthly: This will monitor your Trigger every month on a defined date and hour.
  • Yearly: This will monitor your Trigger on a specific date and hour every year.
  • Specific dates: This will start your Trigger on specific dates and time.

For more details, see Wiresk Scheduler – The Fundamentals.

After you’ve configured your Trigger parameters, select the “Use” button to fetch a live sample of data from the Trigger.

What it does:

  • Extracts real data based on your Trigger setup
  • Validates your parameters by showing if they match existing records
  • Prepares data for field mapping – the sample helps you map your Trigger output to your Method parameters in the Flow. Refer to FIELD MAPPING documentation.

Think of it as a preview step: it makes sure your Trigger is working and gives you real data to work with when setting up the rest of your flow.

These Triggers will start your Flow automatically at a specific time or intervals instead of being triggered by events like Webhooks.

mailchip square grey Mailchimp - Triggers

icon mailchimp 1 Mailchimp - Triggers

The Flow will initiate automatically when a webhook event is received . This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually.

mailchip square grey Mailchimp - Triggers

Activate your Flow with a Mailchimp Webhook, by watching events in an audience/list.

Configuration Table:

Description*Give a descriptive name to this specific webhook.
Connection*Select your Mailchimp connection or create one.
API Key*Select or Create an API Key for authenticating the Webhook request.
Parameters
Audience/List ID*Select the audience you want to monitor, from a dynamic list
Webhook Event*Select an event that will trigger the Webhook.
possible choice:
Audience/List Subscribe
Audience/List Unsubscribe
Audience/List Profile updates
Audience/List Cleaned
Audience/List Email Changes
Audience/List Campaign sending
Source*Select the sources of the events you want to monitor.
possible values: User, Admin, API

(*) required field

icon mailchimp 1 Mailchimp - Triggers

Activate your Flow with a Mailchimp Transactional Webhook, by watching events.
When the Webhook is saved in Wiresk, simultaneously a Webhook in your Mailchimp Transactional will be created too. You will be able to send test to Wiresk.

Configuration Table:

Description*Give a descriptive name to this specific webhook.
Connection*Select your Mailchimp connection or create one.
API Key*Select or Create an API Key for authenticating the Webhook request.
Parameters
Webhook Event*Select an event that will trigger the Webhook.
possible values:
Message is sent
Message is soft-bounced
Message is clicked
Message recipient unsubscribes
Rejection Denylist changes
Message is delivered
Message is bounced
Message is opened
Message is marked as spam
Message is rejected
Rejection Allowlist changes
DescriptionOptional description of the webhook.

(*) required field



After setting up your Flow, you can choose to:

  • Run once”, your Flow will run only a single time. You can use this function to test your Flow.
  • Run Scheduler” will automate your Flows with the recurrence rule you previously defined.


For more details, refer to How to run a Flow tutorial in our Help Center.
 
If you are using a Webhook Trigger, the Flow will initiate automatically when a webhook is received from your connected apps. This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually. Refer to Webhook documentation in our Help Center.


Learn more about Wiresk, explore our user guide.

If you need an integration that you cannot find in Wiresk, you can make a request to our team, and we will try our best to satisfy your needs.