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Mailchimp – Segment, Event, Member and Report

Estimated reading time: 4 min

What your automation will do…

A connection to your Mailchimp account is needed so we can sync it with our platform.
Refer to Mailchimp – connection.

Manage segments for a specific Mailchimp list. A segment is a section of your list that includes only those subscribers who share specific common field information.

This Method, create a new segment in a specific list.
To add a Segment, you must provide either an “options” field or a “static segment” field, not both.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Add Segment
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: Options, Statistic Segment
Audience/list ID*Select the Audience from a dynamic list.
Name*Name your segment.
Option*: This field cannot be provided with the Static Segment field.The conditions of the segment. Static Segments don’t have conditions.

Both Match and Conditions a required.

Match*: Match type. Possible values: "any" or "all".

Conditions* [+Element]: Segment match conditions. There are multiple possible types, see the condition types documentation.

Element 1:

Field*: Segment by interaction with a specific campaign. Possible value: "aim".

Operator*: The status of the member with regard to their campaign interaction. One of the following: opened, clicked, was sent, didn’t open, didn’t click, or was not sent. Possible values: "open", "click", "sent", "noopen", "noclick", or "nosent".

Value*: Either the web id value for a specific campaign or ‘any’ to account for subscribers who have/have not interacted with any campaigns.

Extra
Static Segment *[+Element]: This field cannot be provided with the options field.An array of emails to be used for a static segment. Any emails provided that are not present on the list will be ignored.

Element 1: Email*
…

(*) required field

Add a Member/Contact/Subscriber to a static segment.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Add Subscriber to Segment
Connection*Select your connection or create one.
Audience/list ID*Select the Audience from a dynamic list.
Segment ID*Select the Segment from a dynamic list.
Email*Email address of a Member/Contact/subscriber from your Mailchimp List.

(*) required field

Delete a specific segment in a list.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Delete Segment
Connection*Select your connection or create one.
Audience/list ID*Select the Audience from a dynamic list.
Segment ID*Select the Segment from a dynamic list.

(*) required field

Get information about a specific segment.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Get Segment
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: If not Found Consider as.
Audience/list ID*Select the Audience from a dynamic list.
Segment ID*Select the Segment from a dynamic list.
If not Found Consider as:Success – When the record is not found during execution, the system does not treat this as an error. Instead, it considers the operation successful and continues with the workflow.

Failed – Wiresk treats this as an error or failure. The workflow stops or takes a predefined failure action.

(*) required field

Remove a Member/Contact/Subscriber from the specified static segment.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Remove Subscriber from Segment
Connection*Select your connection or create one.
Audience/list ID*Select the Audience from a dynamic list.
Segment ID*Select the Segment from a dynamic list.
Subscriber Email Or ID*Email address of the Member/Contact/Subscriber to remove from the Segment.

(*) required field

This Method update a Segment in a specific list.
To update a Segment, you must provide either an “options” field or a “static segment” field, not both.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Update Segment
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: Options, Statistic Segment
Audience/list ID*Select the Audience from a dynamic list.
Segment ID*Select the Segment to update from a dynamic list.
Name*Rename your Segment.
Option*: This field cannot be provided with the Static Segment field.The conditions of the segment. Static Segments don’t have conditions.

Both Match and Conditions a required.

Match*: Match type. Possible values: "any" or "all".

Conditions* [+Element]: Segment match conditions. There are multiple possible types, see the condition types documentation.

Element 1:

Field*: Segment by interaction with a specific campaign. Possible value: "aim".

Operator*: The status of the member with regard to their campaign interaction. One of the following: opened, clicked, was sent, didn’t open, didn’t click, or was not sent. Possible values: "open", "click", "sent", "noopen", "noclick", or "nosent".

Value*: Either the web id value for a specific campaign or ‘any’ to account for subscribers who have/have not interacted with any campaigns.

Extra
Static Segment *[+Element]: This field cannot be provided with the options field.An array of emails to be used for a static segment. Any emails provided that are not present on the list will be ignored.

Element 1: Email*
…

(*) required field

Use the Events endpoint to collect website or in-app actions and trigger targeted automations.

Add an event for a list Member/Contact/subscriber.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Add Event
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: Properties, Is Syncing, Occurred at.
Audience/list ID*Select the Audience from a dynamic list.
Subscriber Email Or ID*Email address of the Member/Contact/Subscriber to remove from the Segment.
Name*The name for this type of event (‘purchased’, ‘visited’, etc). Must be 2-30 characters in length. Event name must only contain letters, numbers, underscores, and dashes.
Properties*[+ Element]An optional list of properties (custom fields):

Key*: custom field name.
Value*: value of the custom field.
Is Syncing*Events created with the is_syncing value set to true will not trigger automations.
Occurred at*The date and time the event occurred in ISO 8601 format.

(*) required field

Add or remove tags from a list member. If a tag that does not exist is passed in and set as ‘active’, a new tag will be created. If a tag exist and is set as Inactive, the tag will be deleted from the Member/Contact/Subscriber.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Upsert Member Tags
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: is Syncing.
Audience/list ID*Select the Audience from a dynamic list.
Subscriber Email Or ID*Email address of the Member/Contact/Subscriber to remove from the Segment.
Tags*[+ Element]You can add multiple tags.
Name
Status: Active - Inactive
Is Syncing*When is syncing is true, automations based on the tags in the request will not fire.

(*) required field

Get detailed information about links clicked in campaigns.

Get click details for a specific link in a Campaign.

Configuration Table:

Input Options:

  • Input: Allows dynamic inputs, e.g., from a previous step.
  • Default Value: You can specify a fixed attribute.
Name*Get Click Report
Connection*Select your connection or create one.
MAP FIELDS [+ Add Field] Select fields from a dynamic list.
Additional fields: If not Found Consider as.
Campaign ID*Select a Campaign from a dynamic list.
Link ID*To view click data for a specific link, choose that link from your Campaign.
If not Found Consider as:Success – When the record is not found during execution, the system does not treat this as an error. Instead, it considers the operation successful and continues with the workflow.

Failed – Wiresk treats this as an error or failure. The workflow stops or takes a predefined failure action.

(*) required field


After setting up your Flow, you can choose to:

  • “Run once”, your Flow will run only a single time. You can use this function to test your Flow. Refer to how to set up an HTTP Trigger, in the Trigger setting step.
  • “Run Scheduler” will automate your Flows with the recurrence rule you previously defined.


For more details, refer to How to run a Flow tutorial in our Help Center.
 
If you are using a Webhook Trigger, the Flow will initiate automatically when a webhook is received from your connected apps. This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually. Refer to Webhook documentation in our Help Center.

Learn more about Wiresk, explore our user guide.

If you need an integration that you cannot find in Wiresk, you can make a request to our team, and we will try our best to satisfy your needs.