Mailchimp

Estimated reading time: 45 min
Banner mailchimp, white background, black mailchimp and name logo

Mailchimp is an email marketing service that helps businesses create and manage email campaigns, build mailing lists, and track the success of their emails. It allows users to design visually appealing emails, automate marketing efforts, and analyze customer engagement.

Integrating Mailchimp with Wiresk brings several advantages. You can easily connect your email campaigns with other tools in your business ecosystem, such as CRM or e-commerce platforms. This lets you target the right customers with more personalized messages based on data from those systems.

Prerequisite:
To use Mailchimp with Wiresk, you must have a Mailchimp account, you can create an account here.
For more information about the integration, refer to Mailchimp API documentation.

A screenshot of the group management page in the Wiresk platform. It shows a list of groups with their name, key, flow count, and flow execution status. There is a search bar and a button to create a new group.

The group system in Wiresk is a way to organize and manage your users and Flows.

When you start with Wiresk (Admin account), you are automatically assigned to the default group. This default group can be renamed.

for users with Pro plan or higher, you can:

  • Assign users to specific Flows: Control who has access to and can edit different Flows.
  • Organize Flows: Group related Flows together for better management and visibility.
  • Manage permissions: Set permissions for different groups, determining who can create, edit, and view Flows.
  • Collaborate effectively: Facilitate collaboration among team members by assigning them to appropriate groups.
For more details about Group and Users, refer to Group system.

A connection to your Mailchimp is needed so we can sync it with our platform.

There are two ways to connect your app to Wiresk:

  • In “My apps” section, where you can manage your connections (select or create your group first to get access to this section, refer to the Group system ).
  • While building your Flow, you can easily establish a connection to your app directly within the Flow builder. This can be done during the setup of either a Trigger or a Method.

In this documentation, we will explain how to create a connection in “My apps” section, it is essentially the same as when creating it on-the-go.

On the left panel of Wiresk user interface, go to “My apps” and click on the (+) button. 

Search “Mailchimp” in the search field or scroll down the list of apps and choose the Mailchimp icon.

Screenshot of Wiresk"my apps" tab. Red arrows point to search bar and Mailchimp icon.

In the prompted screen:

1 – Give a name to your connection, here we will name it “Mailchimp”.

2 – Select Mailchimp Connection tab

3 – Check Mailchimp case for the authorization

4 – Click on Authorize, you will be redirected to Mailchimp connection page

Screenshot of Wiresk apps comnnection. it shows how to set up the parameters with red arrows. enter name, select Mailchimp Connection button, select Mailchimp Authorization.

If you already have a Mailchimp account, you can log into it by using your Username and Password, or you can create a new Account.

Screenshot of Authorization screen for Wiresk. It shows log in screen to Mailchimp account. you have choices to log in or create a new account.

When you Log in, you will be asked to give Wiresk Dev, access to your Mailchimp account, please click on “Allow” button.

Screenshot of Authorize Wiresk dev. it ask user a confirmation to allow a connection from Wiresk to Mailchimp account. a red arrow are pointing to the button "Allow"

Now, you are redirected to Wiresk connection screen.

You can notice that your Email used in Mailchimp is now in the field “Email”.

Screenshot of edit app in Wiresk. it shows a recap after connecting Mailchimp to Wiresk.

Click on save, voila! Your Mailchimp app has been added to Wiresk. You can now use this connection in your Flow.


After linking Mailchimp to Wiresk, you can start creating your Flows.

Select your Group, then on the Flow management screen click on “Create Flow”.

Animated image GIF, shows where to click to create a Flow in Wiresk. first select a group then click on create Flow.

On the new screen, name the Flow that you want to create.

Add your Trigger by clicking on the red plus (+) button.

Screenshot of Wiresk's Flow creation, give a name to the Flow, select Trigger then save.

On the Trigger selection screen, search your app or select it from the list below the screen.

Screenshot of Mailchimp Trigger search and selection. White background, arrows that point to search field and Mailchimp logo.

On the new screen, select your specific Trigger then configure it (refer to Trigger settings below).

As mentioned in “How to connect your app to Wiresk” above, during your Trigger settings, you can create a new connection to your apps at this stage.

An HTTP Trigger allows you to manually activate your Flows.

  • One-time tasks: For tasks that only need to be performed once, like sending a specific notification or updating a database record.
  • Ad-hoc actions: For actions that need to be triggered on demand, without relying on scheduled events or data changes.
  • Testing and debugging: For testing and debugging Flows without relying on external events or conditions.

Click on the red plus button (+) again to add a Trigger for testing your Flow, then click on the button “HTTP Trigger”.

Screenshot of Wiresk HTTP Trigger selection. in manual configuration section, an arrow point to HTTP Trigger.

Write a description and select your API key or create a new one.

Click on save.

Now you can use your HTTP Trigger to Manually run your Flow.

Screenshot of HTTP Trigger setting screen. Arrows shows fields that need to be filled and selected for the settings. User need to add a description, select or create an API key.

The Method will perform a specific task on a particular app or service you’ve connected to Wiresk like get info or send emails.

You can add at least 1 or multiple Methods for complex Flows (a maximum of 255 Methods).

On the Flow builder screen, click on the plus button (+) next to the Trigger icon.

Screenshot of Wiresk Flow Builder, showing Trigger icon and arrow pointing to a plus button. This button is use to add Methods in Wiresk.

Search or scroll down to select your apps Methods. Refer to Methods list and setting in this documentation.

If you want to build a complex Flow, Wiresk offers a selection of tools at your disposal. Refer to Wiresk’s Tools

To add Tools in your Flow, Follow the same step as adding the Methods. On the Flow builder screen, click on the plus button (+) then just click on the “Tool” tab and select the Tool that you want to add.


What will start your automation…

Keep in mind that, we have combined Mailchimp Triggers with Mailchimp Transactional Triggers (formerly Mandrill).
You can distinguish between different Trigger types by their color. Triggers associated with Mailchimp Transactional will have a yellow Mailchimp logo. To use these Triggers, you must first establish a connection to your Mailchimp Transactional Email. See how to create a connection here.
Depending on your Flow scenario, you can set up multiple Triggers. However, only one Trigger can be active at a time.
screenshot of Scheduled triggers list from Mailchimp integration. Red arrows are pointing to 2 different Triggers, one to Mailchimp logo black on white background, the other is a Mailchimp logo black on a yellow background.

Setting up the recurrence rule or scheduler of your Trigger (if the Trigger is not a Webhook):

  • Regular intervals will monitor your Trigger by intervals in minute
  • Daily recurrence will monitor your Trigger by day and hour
  • Monthly recurrence will monitor your Trigger every month on a defined date and hour
  • Yearly recurrence will monitor your Trigger on a specific date and hour every year
  • Specific dates will start your Trigger on specific dates

After setting up the Trigger parameters (refer to how to define your parameters in the steps below), click on “Get sample”.

The “Get sample” allows you to extract a subset of data for validation. The data will be used to MAP your Method parameters according to your Flow. Refer to FIELD MAPPING documentation.


These Triggers will start your Flow automatically at a specific time or intervals instead of being triggered by events like Webhooks.

Campaigns are how you send emails to your Mailchimp list.

Get information on your emails.

Merge fields let you save custom information about contacts, which can then be used to personalize campaigns.

Refer to the official Merge fields documentation.

Manage or get information about your sending domains.

Manage members of Mailchimp list, including currently subscribed, unsubscribed, and bounced members.

Manage the Templates in your account.

List Tags and their sending statistics.

Manage your custom metadata fields in your account.

Manage all the tags that have been assigned to a contact.

Explore detailed campaign reports for your Mailchimp account. These reports provide valuable insights into email performance, including clicks, opens, subscriber activity, and e-commerce data. Please note that these reports are for viewing only.

Manage your inbound domains and routes.

The Flow will initiate automatically when a webhook event is received . This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually.

Activate your Flow with a Mailchimp Webhook, by watching events in an audience/list.

Configuration Table:

Description*Give a descriptive name to this specific webhook.
Connection*Select your Mailchimp connection or create one.
API Key*Select or Create an API Key for authenticating the Webhook request.
Parameters
Audience/List ID*Select the audience you want to monitor, from a dynamic list
Webhook Event*Select an event that will trigger the Webhook.
possible choice:
Audience/List Subscribe
Audience/List Unsubscribe
Audience/List Profile updates
Audience/List Cleaned
Audience/List Email Changes
Audience/List Campaign sending
Source*Select the sources of the events you want to monitor.
possible values: User, Admin, API

(*) required field

Activate your Flow with a Mailchimp Transactional Webhook, by watching events.
When the Webhook is saved in Wiresk, simultaneously a Webhook in your Mailchimp Transactional will be created too. You will be able to send test to Wiresk.

Configuration Table:

Description*Give a descriptive name to this specific webhook.
Connection*Select your Mailchimp connection or create one.
API Key*Select or Create an API Key for authenticating the Webhook request.
Parameters
Webhook Event*Select an event that will trigger the Webhook.
possible values:
Message is sent
Message is soft-bounced
Message is clicked
Message recipient unsubscribes
Rejection Denylist changes
Message is delivered
Message is bounced
Message is opened
Message is marked as spam
Message is rejected
Rejection Allowlist changes
DescriptionOptional description of the webhook.

(*) required field


What your automation will do…

Manage merge fields for an audience. See Merge Field documentation for more.

Manage members of a specific Mailchimp list, including currently subscribed, unsubscribed, and bounced members.

Your Mailchimp list, also known as your audience, is where you store and manage all of your contacts.

Some Methods will only work with an appropriate Mailchimp subscription plan. Consult the Mailchimp pricing plan for details.

Manage segments for a specific Mailchimp list. A segment is a section of your list that includes only those subscribers who share specific common field information.

Use the Events endpoint to collect website or in-app actions and trigger targeted automations.

Get detailed information about links clicked in campaigns.



After setting up your Flow, you can choose to:

  • Run once”, your Flow will run only a single time. You can use this function to test your Flow. Refer to how to set up an HTTP Trigger, in the Trigger setting step.
  • Run Scheduler” will automate your Flows with the recurrence rule you previously defined.


For more details, refer to How to run a Flow tutorial in our Help Center.
 
If you are using a Webhook Trigger, the Flow will initiate automatically when a webhook is received from your connected apps. This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually. Refer to Webhook documentation in our Help Center.

Wiresk makes things easier for you! Check our Templates Gallery to discover various ready to use cases.
If you need an integration that you cannot find in Wiresk, you can make a request to our team, and we will try our best to satisfy your needs.