HubSpot CRM

Estimated reading time: 23 min
HubSpot banner

HubSpot CRM is a powerful tool that helps businesses organize and manage their customer relationships on a centralized and easy-to-use platform. 

With HubSpot connected to Wiresk, you can: 

  • Retrieve Data such as records, associations, files. 
  • Manage and monitor your contacts, engagements, objects, files, associations and events.  
To use HubSpot CRM with Wiresk, you must have a HubSpot CRM user account
You can refer to HubSpot API reference documentation for further information.  
A screenshot of the group management page in the Wiresk platform. It shows a list of groups with their name, key, flow count, and flow execution status. There is a search bar and a button to create a new group.

The group system in Wiresk is a way to organize and manage your users and Flows.

When you start with Wiresk(Admin account), you are automatically assigned to the default group. This default group can be renamed.

for users with Pro plan or higher, you can:

  • Assign users to specific Flows: Control who has access to and can edit different Flows.
  • Organize Flows: Group related Flows together for better management and visibility.
  • Manage permissions: Set permissions for different groups, determining who can create, edit, and view Flows.
  • Collaborate effectively: Facilitate collaboration among team members by assigning them to appropriate groups.
For more details about Group and Users, refer to Group system.

A connection to your HubSpot account is needed so we can sync it with our platform. 

There are two ways to connect your app to Wiresk: 

  • In “My apps” section, where you can manage your connections (select or create your group first to get access to this section, refer to the Group system ).
  • While building your Flow, you can easily establish a connection to your app directly within the Flow builder. This can be done during the setup of either a Trigger or a Method.

In this case, we will explain how to create a connection in “My apps” section, it is essentially the same as when creating it on-the-go. 

On the left panel of Wiresk user interface, go to “My apps” and click on the (+) button. 

Search “HubSpot” in the search field or scroll down the list of apps and choose the HubSpot icon. 

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In the prompted screen, give a name to your connection, for example “HubSpot”.  

Then, optionally, you can enter the developer API key and User app ID, these 2 fields are required if you want to use the Timeline Event Template Trigger and Methods (a HubSpot paid account and developer account is required). Refer to How to get your HubSpot CRM developer API key and User ID in the next section below. 

image 2 HubSpot CRM

Select your HubSpot CRM version, if you have a paid version, please select both “CRM Free Version” and “CRM Paid Version”. Then click on Authorize and follow the next Step. 

When you click on the button “Authorize”, you will be redirected to HubSpot connection page. 

Sign in to your HubSpot account or if you have previously logged in, choose your account. 

image 1 HubSpot CRM
image 4 HubSpot CRM

On the connection screen, select your account name then click on “Choose Account” Button. (If you only have one HubSpot account this step will be skipped automatically) 

On the next screen you can review all the access needed by Wiresk.com then agree to the connection by clicking on “Connect app” button. 

image 3 HubSpot CRM

Voila! Your HubSpot CRM account has been added to Wiresk “My Apps”. You can now use that connection for your Flows. 

To get the developer API and the User ID you must create your HubSpot developer account first. 

Go to HubSpot Developers website: https://developers.hubspot.com/get-started 

image 5 HubSpot CRM

Choose the “App Developer account” then create your developer account or continue with your existing one. 

On your developer home page, look up at the top right corner and click on “get HubSpot API key”. 

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Now click on “Create key” and HubSpot will generate your personal key.

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You can copy and paste your API key and user ID in Wiresk connection screen. 

Remember, if you want to use the Trigger and Methods related to “Timeline Event”, you need a HubSpot paid account. 

If you ever need to remove Wiresk, you can uninstall it from your HubSpot integrations settings page.

To locate this page, you should access HubSpot and go to Settings, then click on Integrations, and finally choose Connected Apps.

Locate Wiresk app, then click on the action button “Uninstall”, confirm by typing “UNINSTALL”.

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In Wiresk, go to “My apps” section, locate your HubSpot CRM connection. Click on the trash bin icon, then confirm the deletion.

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Removing Wiresk app will have no impact on your HubSpot data. If you want to reinstall Wiresk, you can follow the setup guide above.

After linking HubSpot CRM account to Wiresk, you can start creating your Flows.

Select your Group, then on the Flow management screen click on “Create Flow”.

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  • On the new screen, name the Flow that you want to create.
  • Add your Triggers by clicking on the red plus (+) button.
  • On the Trigger selection screen, search your app or select it from the list below the screen.
  • Now, select your specific Trigger then configure it (refer to Trigger settings below).

As mentioned in “How to connect your app to Wiresk” above, during your Trigger settings, you can create a new connection to your apps at this stage.

An HTTP Trigger allows you to manually activate your Flows.

  • One-time tasks: For tasks that only need to be performed once, like sending a specific notification or updating a database record.
  • Ad-hoc actions: For actions that need to be triggered on demand, without relying on scheduled events or data changes.
  • Testing and debugging: For testing and debugging Flows without relying on external events or conditions.

Click on the red plus button (+) again to add a Trigger for testing your Flow, then click on the button “HTTP Trigger”.

Screenshot of Wiresk HTTP Trigger selection. in manual configuration section, an arrow point to HTTP Trigger.

Write a description and select your API key or create a new one.

Click on save.

Now you can use your HTTP Trigger to Manually run your Flow.

Screenshot of HTTP Trigger setting screen. Arrows shows fields that need to be filled and selected for the settings. User need to add a description, select or create an API key.

The Method will perform a specific task on a particular app or service you’ve connected to Wiresk like get info or send emails.

You can add at least 1 or multiple Methods for complex Flows (a maximum of 255 Methods).

On the Flow builder screen, click on the plus button (+) next to the Trigger icon.

Screenshot of Wiresk Flow Builder, showing Trigger icon and arrow pointing to a plus button. This button is use to add Methods in Wiresk.

Search or scroll down to select the Methods from your favorite apps. Refer to Methods list and settings in this documentation.

If you want to build a complex Flow, Wiresk offers a selection of tools at your disposal. Refer to Wiresk’s Tools

To add Tools in your Flow, Follow the same step as adding the Methods. On the Flow builder screen, click on the plus button (+) then just click on the “Tool” tab and select the Tool that you want to add.


What will start your automation…

Depending on your Flow scenario, you can set up multiple Triggers. However, only one Trigger can be active at a time.

Setting up the recurrence rule or scheduler of your Trigger (if the Trigger is not a Webhook):

  • Regular intervals will monitor your Trigger by intervals in minute
  • Daily recurrence will monitor your Trigger by day and hour
  • Monthly recurrence will monitor your Trigger every month on a defined date and hour
  • Yearly recurrence will monitor your Trigger on a specific date and hour every year
  • Specific dates will start your Trigger on specific dates

After setting up the Trigger parameters (refer to how to define your parameters in the steps below), click on “Get sample”.

The “Get sample” allows you to extract a subset of data for validation. The data will be used to MAP your Method parameters according to your Flow. Refer to FIELD MAPPING documentation.

These Triggers will start your Flow automatically at a specific time or intervals instead of being triggered by events like Webhooks.

Require Developer API Key & App ID in app connection, refer to the connection steps.

What your automation will do…

Here, you will find all HubSpot Methods available in Wiresk with their parameter descriptions.

“For developers, standard objects within the HubSpot CRM (Contacts, Companies, Deals, and Tickets) are the foundational elements upon which all customization and integration tasks are built. These objects store essential data and serve as the primary entities developers interact with when extending the CRM’s capabilities.” Source: HubSpot

A contact represents an individual or a company that your business interacts with. It’s the fundamental unit of information in HubSpot, it can store details such as:

  • Personal Information: Name, email address, phone number, job title, etc.
  • Company Information: Company name, industry, website, location, etc.
  • Engagement History: Interactions with your business, such as emails, meetings, and deals.
  • Properties: Custom fields you can add to store specific information relevant to your business.

Engagements are associated with at least one CRM record.

Engagement objects all have a type that determines what the metadata field should look like.

The types and their corresponding metadata are detailed below.

The Engagements API supports the following engagement types:

  • NOTE – Note engagements are used to hold simple text information about an object record.
  • EMAIL – Email engagements are used to track emails sent on an object record.
  • TASK – Task engagements are used by users to manage tasks, and are available on the tasks dashboard as well as on associated object records.
  • MEETING – Meeting engagements are used to track face-to-face meetings on an object record.
  • CALL – Call engagements are used to track calls made by users on an object record.

Engagements are used internally by other HubSpot tools and new engagement types may be created, so you may interact with engagement types other than those listed here.

Creating or editing non-documented engagement types are not supported.

Source: HubSpot, for more details, refer to Engagements API Overview.

Require Developer API Key & App ID in app connection, refer to the connection steps.

HubSpot’s File Manager is a centralized storage tool on the platform that assists users in managing and organizing different files, such as images, documents, and assets utilized in marketing, sales, and service tasks. It is particularly beneficial for storing assets such as logos, PDFs, and videos for marketing efforts, blogs, and landing pages.
 
Use Wiresk to automate file handling, such as:

  • Automatically creating folders when a new project or campaign is initiated.
  • Uploading and organizing assets directly from Flows.
  • Retrieving and using stored assets in marketing emails, landing pages, or social media posts.

HubSpot owners assign specific users to records, activities, or marketing tasks, and can be used in personalization tokens for your content. Owners are automatically created and updated in HubSpot when new users are added.
Source: HubSpot

Associations represent the relationships between objects and activities in the HubSpot CRM. Record associations can exist between records of different objects (e.g., Contact to Company), as well as within the same object (e.g., Company to Company).
Source: HubSpot Associations overview

Use workflows in HubSpot CRM to automate your marketing, sales, and service processes.
Set enrollment criteria to enroll specific records or manually enroll your contacts.
 
Subscription: Manage and assign a contact’s email subscription preferences.
It involves adding a contact to a specific email subscription list, typically for marketing communications, newsletters, or other types of email campaigns.

Require Developer API Key & App ID in app connection, refer to the connection steps.

Creates or updates a timeline event.


After setting up your Flow, you can choose to:

  • Run once”, your Flow will run only a single time. You can use this function to test your Flow. Refer to how to set up an HTTP Trigger, in the Trigger setting step.
  • Run Scheduler” will automate your Flows with the recurrence rule you previously defined.


For more details, refer to How to run a Flow tutorial in our Help Center.
 
If you are using a Webhook Trigger, the Flow will initiate automatically when a webhook is received from your connected apps. This means that the Flow is automated without a scheduler and will run until you deactivate the Flow manually. Refer to Webhook documentation in our Help Center.

Wiresk makes things easier for you! Check our Templates Gallery to discover various ready to use cases.
If you need an integration that you cannot find in Wiresk, you can make a request to our team, and we will try our best to satisfy your needs.