Wiresk

Wiresk

Mailchimp – Connection

Estimated reading time: 3 min
Banner mailchimp, white background, black mailchimp and name logo

Mailchimp is an email marketing service that helps businesses create and manage email campaigns, build mailing lists, and track the success of their emails. It allows users to design visually appealing emails, automate marketing efforts, and analyze customer engagement.

Integrating Mailchimp with Wiresk brings several advantages. You can easily connect your email campaigns with other tools in your business ecosystem, such as CRM or e-commerce platforms. This lets you target the right customers with more personalized messages based on data from those systems.

Prerequisite:
To use Mailchimp with Wiresk, you must have a Mailchimp account, you can create an account here.
For more information about the integration, refer to Mailchimp API documentation.

A connection to your Mailchimp is needed so we can sync it with our platform.

There are two ways to connect your app to Wiresk:

  • In “My apps” section, where you can manage your connections (select or create your group first to get access to this section, refer to the Group system ).
  • While building your Flow, you can easily establish a connection to your app directly within the Flow builder. This can be done during the setup of either a Trigger or a Method.

This guide explains how to set up a connection in “My apps” section, which is essentially the same process as creating one on-the-go.

  • On your Wiresk’s Dashboard, select your Group.
  • On the left panel, go to “My apps” and select Screenshot 2025 04 08 at 9.58.41 in the morning Mailchimp - Connection
  • Search the app name in the search field or select it in the apps list.
Animated image GIF, showing the step of how to create an app connection. First, select the group then select the + create button.

On the connection settings panel:

  1. Give a name to your connection, here we will name it “Mailchimp”.
  2. Select Mailchimp Connection tab
  3. Check Mailchimp case for the authorization
  4. Click on Authorize, you will be redirected to Mailchimp connection page
Screenshot of Wiresk apps connection. it shows how to set up the parameters with red arrows. enter name, select Mailchimp Connection button, select Mailchimp Authorization.

If you already have a Mailchimp account, you can log into it by using your Username and Password, or you can create a new Account.

Screenshot of Authorization screen for Wiresk. It shows log in screen to Mailchimp account. you have choices to log in or create a new account.
  • When you Log in, you will be asked to give Wiresk Dev, access to your Mailchimp account, please click on “Allow” button.
Screenshot of Authorize Wiresk dev. it ask user a confirmation to allow a connection from Wiresk to Mailchimp account. a red arrow are pointing to the button "Allow"

Now, you are redirected to Wiresk connection screen.

  1. You can notice that your Email used in Mailchimp is now in the field “Email”.
  2. Your connection is now listed.
  3. Select “Save” button.
Screenshot of edit app in Wiresk. it shows a recap after connecting Mailchimp to Wiresk.

Voila! Your Mailchimp connection app has been added to Wiresk. You can now use this connection in your Flows.

After linking Mailchimp to Wiresk, you can start creating your Flows.

How to create a Flow ↓
  • Select your Group, then on the Flow management screen click on “Create Flow”.
Animated image GIF, shows where to click to create a Flow in Wiresk. first select a group then click on create Flow.

A – Select the Trigger

Flows can be executed by multiple Triggers, depending on the desired workflow. For example, you could use scheduled Triggers with different recurrence rules alongside a Webhook Trigger for immediate, event-driven runs of the Flow. If you choose to “Run Once“, the Flow will execute using only one Trigger and its sample data.
  • On the new screen, name the Flow that you want to create.
  • Add your Triggers by clicking on the Wiresk 2025 05 02 at 15.00.40 Mailchimp - Connection next to “All Triggers”.
  • On the Trigger selection screen, search your app or select it from the list below the screen.
Screenshot of Wiresk Trigger setting screen. Red arrows shows that you can wether search your app in the search or or select it in the list below.
  • Select your preferred Trigger on the next screen and customize its settings. For Mailchimp, See the Triggers settings.

As mentioned in “How to connect your app to Wiresk” above, during your Trigger settings, you can create a new connection to your apps at this stage.

Check here for a detailed Tutorial step-by-step on how to create a Flow.

B – Add an HTTP Trigger to your Flow

An HTTP Trigger allows you to manually activate your Flows.

HTTP Trigger settings

  • Select the Wiresk 2025 05 02 at 15.00.40 Mailchimp - Connection next to “All Triggers”, to add a Trigger for testing your Flow,
  • Select the button “HTTP”.
Screenshot of Wiresk Trigger selection screen. Red arrow is pointing to Http button. Select that button to configure the Http Trigger.
  • Write a description and select your API key or create a new one.
Screenshot of the HTTP Trigger settings. Here you need to provide a description and select the API key.
  • Click on save. Now you can use your HTTP Trigger to Manually run your Flow.

C – Add a Method to your Flow

The Method will perform a specific task on a particular app or service you’ve connected to Wiresk like get info or send emails.

You can add at least 1 or multiple Methods for complex Flows (a maximum of 255 Methods).
  • On the Flow builder screen, click on the plus button (+) next to the Trigger icon.
Screenshot of Wiresk Flow Builder, showing Trigger icon and an arrow pointing to a plus button. This button is use to add Methods in Wiresk.
  • Search or scroll down to select your apps Methods, then configure it settings. For Mailchimp, See the Methods settings.
Screenshot of Wiresk flow builder. This screen shows the Methods selection panel. Search the app or select it in the list below the search.

D – Add Wiresk Tools to your Flow

If you want to build a complex Flow, Wiresk offers a selection of tools at your disposal. Refer to Wiresk’s Tools

To add Tools in your Flow, Follow the same step as adding the Methods.

  • On the Flow builder screen, click on the plus button (+) then just click on the “Tool” tab and select the Tool that you want to add.

How to configure your Mailchimp Triggers and Methods? Explore Mailchimp settings.

Learn more about Wiresk, explore our user guide.

If you need an integration that you cannot find in Wiresk, you can make a request to our team, and we will try our best to satisfy your needs.