Mailchimp – Connection

Estimated reading time: 2 min
Mailchimp yellow Banner Mailchimp - Connection

Mailchimp is an email marketing service that helps businesses create and manage email campaigns, build mailing lists, and track the success of their emails. It allows users to design visually appealing emails, automate marketing efforts, and analyze customer engagement.

Integrating Mailchimp with Wiresk brings several advantages. You can easily connect your email campaigns with other tools in your business ecosystem, such as CRM or e-commerce platforms. This lets you target the right customers with more personalized messages based on data from those systems.

Prerequisite:
To use Mailchimp with Wiresk, you must have a Mailchimp account, you can create an account here.
For developers, refer to Mailchimp API documentation.

A connection to your Mailchimp is needed so we can sync it with our platform.

There are two ways to connect your app to Wiresk:

  • In “My apps” section, where you can manage your connections (select or create your group first to get access to this section, refer to the Group system ).
  • While building your Flow, you can easily establish a connection to your app directly within the Flow builder. This can be done during the setup of either a Trigger or a Method.

This guide explains how to set up a connection in “My apps” section, which is essentially the same process as creating one on-the-go.

  • On your Wiresk’s Dashboard, select your Group.
  • On the left panel, go to “My apps” and select Screenshot 2025 04 08 at 9.58.41 in the morning Mailchimp - Connection
  • Search the app name in the search field or select it in the apps list.
Animated image GIF, showing the step of how to create an app connection. First, select the group then select My Apps tab, and click on the "+ create" button.

On the connection settings panel:

  1. Give a name to your connection, here we will name it “Mailchimp”.
  2. Select Mailchimp Connection tab
  3. Check Mailchimp case for the authorization
  4. Click on Authorize, you will be redirected to Mailchimp connection page
Screenshot of Wiresk apps connection. it shows how to set up the parameters with red arrows. enter name, select Mailchimp Connection button, select Mailchimp Authorization.

If you already have a Mailchimp account, you can log into it by using your Username and Password, or you can create a new Account.

Screenshot of Authorization screen for Wiresk. It shows log in screen to Mailchimp account. you have choices to log in or create a new account.
  • When you Log in, you will be asked to give Wiresk Dev, access to your Mailchimp account, please click on “Allow” button.
Screenshot of Authorize Wiresk dev. it ask user a confirmation to allow a connection from Wiresk to Mailchimp account. a red arrow are pointing to the button "Allow"

Now, you are redirected to Wiresk connection screen.

  1. You can notice that your Email used in Mailchimp is now in the field “Email”.
  2. Your connection is now listed.
  3. Select “Save” button.
Screenshot of edit app in Wiresk. it shows a recap after connecting Mailchimp to Wiresk.

Voila! Your Mailchimp connection app has been added to Wiresk. You can now use this connection in your Flows.

Now that your app is linked to Wiresk, you’re ready to start building Flows.

Simple steps to create a Flow ↓
  • Select your Group, then on the Flow management screen click on “Create Flow”.
  • On the new screen, name the new Flow.
GIF animated screen of Wiresk, showing the way to create a new Flow.

Add a Trigger that will start your Flow

Flows can be executed by multiple Triggers, depending on the desired workflow. For example, you could use scheduled Triggers with different recurrence rules alongside a Webhook Trigger for immediate, event-driven runs of the Flow. If you choose to “Run Once“, the Flow will execute using only one Trigger and its sample data.
  • Click on the (+) button to open the Trigger settings side panel.
  • On the settings side panel, click on the “+ Add” button.
Screenshot of the Wiresk side panel titled “Trigger.” The panel shows a section labeled “All Triggers” with a blue “+ Add” button for inserting a new Trigger.
  • On the Trigger selection screen, search your app or select it from the list below the screen.
Screenshot of Wiresk Trigger setting screen. Red arrows shows that you can wether search your app in the search or or select it in the list below.
  • Select your preferred Trigger on the next screen and customize its settings.
As mentioned in “How to connect your app to Wiresk” above, during your Trigger settings, you can create a new connection to your apps at this stage.

Add a Method that will execute a task

The Method will perform a specific task on a particular app or service you’ve connected to Wiresk like get info or send emails.

You can add at least 1 or multiple Methods for complex Flows (a maximum of 255 Methods).
  • On the Flow builder, select the (+) plus button next the Trigger button.
  • Search or scroll down to select the app that will perform a task.
  • Configure the Methods settings, refer to it documentation in our Help Center.
Screenshot of Wiresk Flow Builder with a Flow named “Flow Example.” The canvas shows a Gmail Trigger on the left connected to an empty step placeholder marked with a plus icon in the center. On the right, the panel lists available apps and tools. A search bar is displayed at the top of the panel for filtering apps. Red arrows highlight the empty step placeholder, the search bar, and items in the app list.

Add Wiresk Tools to your Flow

If you want to build a complex Flow, Wiresk offers a selection of tools at your disposal. Refer to Wiresk’s Tools

To add Tools in your Flow, Follow the same step as adding the Methods.

  • On the Flow builder screen, click on the plus button (+) then just click on the “Tool” tab and select the Tool that you want to add.
Screenshot of Wiresk Flow Builder showing a Gmail Trigger connected to an empty Method placeholder. A red arrow points to the empty step circle with a plus sign where the next action will be added. On the right side, the “Tool” tab is selected in the panel. Another red arrow highlights the “Tool” tab label at the top. A search bar is shown above a list of available tools.

You can refer to “How to Create a Flow” tutorial for more detailed instructions, including step-by-step guidance on mapping and configuration.

When you configure a Trigger or Method in Wiresk, the settings panel lets you define how data is collected or sent, and the type of values you enter depends on the field.

Field TypeDescriptionExample Value
AuthenticationSecure access credentials that connect Wiresk to the app.Wiresk connection, API Key or OAuth Token
Filters or searchCriteria that narrow which records are retrieved.Search =”QUERY”, Status = “Active” or Type = “Email”
LimitsMaximum number of records to process in one run.Records number = 100
Page number = 1
Field MappingDefines how fields in one step map to another. Can be static or dynamic.Static: Subject = “Report”
Dynamic: Recipient = value from Trigger

Make sure you enter the right values so your Flow works the way you expect and gives the right results. If you need step-by-step details on setting up Mailchimp, check the Triggers and Methods Settings documentation.

Important 01 Mailchimp - Connection